Twitter snatches Google advertising executive as it gears up for IPO

17 Oct 2013

Twitter has gleaned yet another advertising executive from Google, ahead of its initial public offering (IPO) expected on 15 November. JJ Hirschle, a former director of entertainment and media advertising at Google, is now coming under Twitter’s wing.

Will Stickney, a spokesperson for Twitter, told Bloomberg that Hirschle will be responsible for selling advertising products to retail companies.

On his Twitter page, Hirschle describes himself as being “Retail Minded @Twitter, Xoogler”

In 2012, Twitter snatched another Google executive. That time around it was Shailesh Rao, a former lead in the display-advertising space in Asia for Google.

As for Hirschle, he is set to come into the Twitter fold on 28 October – that’s around the same day Twitter will be taking undertaking a plethora of roadshows across the US before it goes public in November.

Twitter is on a serious drive to vamp up its workforce ahead of its IPO.

Earlier this week, the microblogging platform revealed in an amendment to its S-l filing with the U.S. Securities and Exchange Commission (SEC) that it has picked the New York Stock Exchange (NYSE) for its IPO.

Prior to its amended S-1 form, which it filed with the SEC earlier this week, Twitter had tentatively set 24 November as the date it would reveal details of its IPO.

But certain commentators are now of the opinion that Friday, 15 November, will be the real date for the IPO.

The NYSE has reacted to the news of Twitter’s decision to go with it, via a statement: “This is a decisive win for the NYSE. We are grateful for Twitter’s confidence in our platform and look forward to partnering with them.”

Twitter will list the common stock under the symbol ‘TWTR’.

Twitter word in dictionary image via Shutterstock

Carmel Doyle was a long-time reporter with Silicon Republic