Vail deal is snow problem for Datalex

21 May 2003

Datalex, the Irish e-business software maker for the airline and travel sector, is supplying its airline booking technology to the US ski holiday website

Datalex’s CEO Neil Beck described the new internet booking technology developed with Vail as a joint venture. “[It] represents a complete air and land-travel booking system that will impact on future e-commerce activities of resort and hospitality organisations,” he said.

The booking engine was implemented on Vail Resorts Inc’s flagship website in partnership with Resort Technology Partners (RTP), representing a new generation of internet distribution technologies for leisure travel enterprises. Visitors to the site can purchase components individually or create their own dynamic packages from a wide variety of activities including skiing, golfing, fishing and mountain biking.

The combined fares display on enables the traveller to search for air itineraries and to purchase from a broad range of discounted domestic fares that have been negotiated by Vail Resorts. Travellers can also compare these fares to regular published fares and select according to their preference. The Datalex solution checks fare rules and returns flight options for available seats, saving time and allowing the visitor to make an informed choice.

Vail Resorts is one of the major resort operators in the US, with resorts in Colorado, Wyoming, California and Nevada and is listed on the New York Stock Exchange.

“Today, with the addition of our new air booking facility, the site offers a complete travel planning and booking service including accommodations, ski-lift tickets, airport shuttle services, car rental, activities, and now, air travel,” said Martin White, senior vice president of marketing and sales for Vail Resorts. “With the latest Datalex implementation, we can provide our visitors with not only published airfares, but also the special deals we negotiate with air carriers serving our resort regions.”

By John Kennedy