Xiam partners with UK firm in mobile content deal

3 Jul 2007

Dublin-based Xiam Technologies has teamed up with UK firm iO Global to provide targeted content and recommendations for mobile customers.

Xiam specialises in content discovery and recommendations technology for the mobile platform. It will partner with iO Global to bring its content recommendations technology, entitled the My Personal Offers System, to the iO Mobile Experience platform.

IO Global has developed and deployed its converged content and services platform for the consumer ‘on-the-run’ market. Xiam’s user profiling and content recommendations technology will further enhance iO’s ability to provide personalised content and services across mobile, web and TV, powering and facilitating converged digital experiences, the companies said.

Colm Healy, CEO at Xiam, said: “IO Global has a real vision of how mobile can become the touchstone for enjoying great digital content when, where and how you want it. What we are all about at Xiam is making that possible by bringing the customer only the right content choices. We are delighted to be part of iO Global’s vision to proactively bring meaningful content and mobile services to consumers to allow for engaging experiences.”

Martin Knestrick, CEO of iO Global, commented: “Xiam provides the most proven targeting and recommendations technology available today in the mobile market. We believe that mobile devices are becoming the ‘remote control’ for their hectic, ‘on-the-run’ lives. To serve them in this mode, a complex ecosystem of best products is required to deliver what people want in these moments.”

By Niall Byrne