This week’s career memes drop in on professional bloggers, the individuals who develop and maintain corporate blogs.
What they do: Research, write and upload blog posts in a timely manner to attract and engage returning and new readers, liaise with key departments regarding specific company messages to be communicated via the blog, share links to blog posts on social media, provide metric reports, respond to reader feedback, and generate content for the blog.
What they don’t do: Write blog posts whenever they feel like it.
Educational requirements: A background in English (if working for an English-language blog), journalism or communications is ideal.
Required skills: Excellent writing and editing skills, good interpersonal, time management and social media skills, ability to work independently and respond to both positive and potentially not-so-positive reader feedback.
Salary: A blogger can earn an average annual salary of US$51,000, according to Indeed.com.