Irish telecommunications company Pure Telecom has appointed Aidan Lacy as sales director. Lacy will lead the company’s sales division and will be responsible for overseeing the development and implementation of new sales initiatives, particular those provided by Pure Telcom’s recent deal with mobile network provider 3. Lacy has extensive experience in the sales arena, having worked in a broad range of sectors spanning almost 20 years. His most recent role was as a sales director with Perlico Communications, a position he held for four years. Prior to this, Lacy held senior sales roles with office technology and service giants, Pitney Bowes and IT technology specialists, DNM Technology.