Career memes of the week: social media manager – part 2

9 Sep 2014337 Views

Internet memes and social media were made for each other, so this week’s career memes take the two and revisit the role of the social media manager.

Not that most social media managers deal with memes on a regular basis, but they do work to try and create viral content in a larger effort to promote brands.

The job can also include developing social media strategies/campaigns, maintaining and updating a company’s social media channels, such as Facebook, Twitter and Pinterest, engaging with consumers on these channels, using analytics tools to gauge the success of campaigns on social media, and writing blog posts.  

A social media manager will typically have a background in marketing and strong skills when it comes to creativity, communication, and attention to detail.

The average salary for a social media manager in Ireland is €30,000, PayScale.com reports.

By Tina Costanza

Tina Costanza came to Ireland from Canada, where she had held senior editorial positions at daily newspapers in Ottawa and Toronto. When she wasn’t saving dangling participles or managing production at Siliconrepublic.com, she was training for 10K races or satisfying a craving for scones. She left the company in April 2015 in order to return to her native Canada.

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