Former Dixons CEO appointed new Apple retail chief

31 Jan 2012

The former head of European tech retailer Dixons John Browett has been appointed senior vice-president of retail at Apple, reporting to CEO Tim Cook. The move suggests Apple may be expanding its retail focus on Europe, where Browett has extensive knowledge of the market.

Browett will drive Apple’s retail strategy and the continued expansion of Apple retail stores around the world.

Apple’s retail strategy has resulted in some of the world’s most visually arresting retail experiences, with flagship stores in New York, Paris, Shanghai and London. A new Apple Store has just opened at Grand Central Station in New York. The stores are renowned for their cutting-edge design and presentation of products like the Mac, the iPod, the iPhone and the iPad, as well as various peripherals and software. Each store has a Genius Bar, where users can receive advice on technical issues or get products repaired.

There are some 361 Apple Stores worldwide.

“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Cook.

“We are thrilled to have him join our team and bring his incredible retail experience to Apple.”

Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc, including CEO of Earlier in his career, he advised retail and consumer goods clients at Boston Consulting Group. He holds a degree in natural sciences from Cambridge University and an MBA from Wharton Business School.

John Kennedy
By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years. His interests include all things technological, music, movies, reading, history, gaming and losing the occasional game of poker.

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