Frank McCaughey, Acorn Marketing

20 Apr 200783 Views

Frank McCaughey has established Acorn Marketing, a new style of marketing agency that moves away from the conventional marketing approach to measurable marketing, return on investment and direct sales as a result of any marketing activity. McCaughey was formerly UK & Ireland direct marketing manager for Dell Inc and subsequently European head of marketing planning. Until recently, he was head of marketing and sales for the rapidly growing Perlico Communications.

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