A month-long tuition series is set to help companies improve their copy-writing skills and achieve better sales.
The ‘31 days to write better copy’ series, devised by marketing professional Denise Fay of Achieve Marketing and owner of the copy-writing agency Denisefay.com, will provide business owners with free advice and techniques for successful copy writing.
The month-long series, which started on 1 October, is geared toward business owners who aim to make that final sales push and “engage, sell and relate to their audience” as the end of 2010 approaches.
“Many businesses spend a fortune on creating brochures and websites. However, often the content isn’t engaging, relevant or focused on the right audience. The objective of ‘31 days to write better copy’ is to help business owners achieve a better return from this investment,” according to Fay.
“Writing about your business is something many owners find challenging. Often they find it so difficult that they simply procrastinate. The challenge is to change your mindset when writing. You are not writing for yourself, you are writing to connect with your existing and potential customers. Taking the time to write for your customer can help achieve those vital sales,” added Fay.
To find out more about this series go to the website.