#OI2Conf: We are now in Generation C – a generation of content creators (video)
Michela Magas, co-founder, Stromatolite, at the Open Innovation 2.0 conference at the Convention Centre Dublin. Photo by Conor McCabe Photography

#OI2Conf: We are now in Generation C – a generation of content creators (video)

17 Jun 201427 Shares

At the second Open Innovation 2.0 conference, Michela Magas, co-founder of design and technology innovation lab Stromatolite, tells us why our focus should be on STEAM – science, technology, engineering and maths with an injection of arts.

During the event on 12 June in the Convention Centre Dublin, discussions revolved around crowdfunding, entrepreneurship, smart cities and the internet of things. Magas has an alternative term for that last one, though: the ‘allternet’. As in, an internet for all.

“It’s not just about things, it’s about people,” she said.

“We are now in a generation we call ‘Generation C’, which is a generation of content creators. Users are not just someone who comes on at the end. They participate in innovating together with the creators. They add content to the platform, so this is a very interesting space.”

At London-based Stormatolite, Magas works at the confluence of science and art, technology and design. The company has a history of advising esteemed clients on futures concepts, including Nike, Nokie and Apple.

These days, however, Magas has taken a more pro-active role in generating futures concepts and futures products and is directly involved in guiding the European Commission on policy regarding the creative industry and the internet of things.

#OI2Conf: Interview with Michela Magas, Stromatolite 

Elaine Burke
By Elaine Burke

Elaine Burke is managing editor of Siliconrepublic.com. She joined in 2011 as a journalist covering gadgets, new media and tech jobs news. She comes from a background in publishing and is known for being particularly persnickety when it comes to spelling and grammar – earning her the nickname, Critical Red Pen. When she hasn’t got her nose stuck in her laptop, you’ll find her in the kitchen, at the cinema, or on the dancefloor.

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