Siemens Ireland has recently appointed Paula Furlong to the position of product manager. In her new role, Furlong will focus on product training of consumer products to retail and kitchen specialists, setting up a training academy and conducting in-house training. She will also have the responsibility of account manager, liaising with the retail and kitchen specialists. Furlong has extensive sales experience, including 17 years of experience in the areas of mechandising, promotional activities and customer relations in the white goods sector.