Bebo has announced the appointment of Philip Macartney as its Irish head of sales. Macartney is Bebo’s first Irish appointment and took up the position in Dublin recently. As head of sales, he will be responsible for driving advertising sales and developing content and partnership opportunities. Macartney has over five years’ experience in the Irish advertising industry. Having worked in broadcast media and in the world of online, Macartney has a strong affinity for technology, cross-media advertising and emerging channels such as mobile. Most recently, Macartney was senior agency sales executive at Dublin radio station FM104. He dealt with all the major Irish advertising agencies, as well as key clients such as FÁS, XtraVision, EBS and McDonald’s directly, and was responsible for achieving sales of over €6m annually. He was also instrumental in a number of large, multi-platform solutions, including the recent partnership between FM104 and 3 mobile. He also developed a digital sales solution for the FM104 group of websites. Prior to joining FM104, Macartney was a founder member of internet kiosk operator Every1online. As sales director, he brought the start-up through two rounds of funding and implemented the first internet kiosk network in Northern Ireland.
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