Ryanair recently announced the appointment of Sinead Finn as director of commercial revenue. In this role, Finn will be responsible for the management and development of all ancillary revenue streams in Ryanair with the exception of in-flight catering. Finn graduated from University College Dublin with a BA in 1995. In December 1996, she completed a postgraduate diploma in tourism. In 1997, she was appointed as marketing executive for the Irish Tourist Board based in Norway and was responsible for significant tourism growth and development from Norway to Ireland. Finn joined Ryanair in June 1998 as sales manager for Italy. Under her management, Italy, then an entirely new market for Ryanair grew to 12 airports carrying over four million passengers. In June 2002, Finn was promoted to head of sales and marketing at Ryanair with responsibility for the company’s sales and marketing activities in Europe.
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