Much like the world of work, the HR sector is constantly changing, but what do recruitment professionals need to know?
The future of work is not coming any more, it’s well and truly here. That means that the world of work is in a state of flux, constantly adapting and changing with new technologies and trends.
HR and recruitment is a vital part of the working world. So, it’s no surprise that there are major changes and emerging trends afoot within the HR sector as well.
James Magill is the HR director at Vodafone Ireland. With more than 20 years of experience in the HR industry, Magill knows a thing or two about the trends in this sector.
“I’ve seen quite a lot of change to the function, not least I think in an increase in professionalism of HR.”
Magill believes this is particularly evident when it comes to a seat at the boardroom table for HR professionals.
“Organisations more and more are starting to understand the important role that HR can play in the success of their organisation.”
Key HR trends
Some of the key trends that are coming to the sector more often, according to Magill, are the different functions his team is working with, the use of data and analytics, and how they package their employer brand.
“How do we package up our employer brand, how do we package up our messages around our unique employment offering and how do we articulate that to the talent market in a digital way?”
Magill also said one of the biggest challenges faced by HR and recruitment professionals is retaining talent.
“Here in Ireland, we have the lowest levels of unemployment we’ve seen in nine years. Those unemployment levels are actually higher for youths,” he said. “We have an opportunity and a need to continue to invest in the young talent in the Irish market.”
Graduate programmes, apprenticeships and internships are a great way to bring young talent into the workforce.
Know your talent
Magill said knowing your talent is the most important thing when it comes to recruitment.
“Know what makes them tick, know what is important to them and know where you can find them,” he said.
“I think if you do really understand what makes a difference for them, you can understand how you will position and articulate your employment offering.”