Vordel recruits tech marketing veteran in the Valley

25 May 2011

Vordel has recruited a technology marketing veteran to be based in Silicon Valley as it continues its expansion plans.

The Dublin-headquartered web security software company has recruited Ed King as vice-president of product marketing. A 20-year veteran of the technology sector, King’s remit covers both Vordel’s product marketing strategy and forging strategic alliances with industry partners.

One of his most recent roles was at Qualys, where he was VP of product management. His experience includes global product marketing and management positions at Agiliance, Thor Technologies – now part of Oracle – and Jamcracker.

Vordel’s CEO Vic Morris said King’s extensive network would generate further business growth through the company’s partner channel and ensure continued innovation in its product.

King’s appointment also suggests the location of Vordel’s third US office will be on the West Coast, adding to its existing bases in Washington and Boston. Vordel’s headquarters in Dublin is responsible for product development, marketing and back-office functions and it also has offices in London, Paris and Düsseldorf.

Since 2003, Vordel has focused on web services security in its Gateway product. More recently, Vordel has expanded Gateway’s feature set away from focusing exclusively on security to include improving performance and connectivity between software applications.

Vordel’s software uses service-oriented architecture (SOA), one of the technologies underpinning cloud computing. The company believes it’s well positioned to take advantage of the massive interest in cloud computing.

Its worldwide customer base includes the Irish operation of insurer Allianz, Fortis, BNP Paribas and Barclays banks, Mazda, Bell Canada, Three UK, the business administration outsourcer ADP, the EU Council, the US Department of Immigration and various departments in the UK, Spanish, Australian, New Zealand and Chilean Governments.

According to its most recently filed set of abridged accounts, Vordel made a gross profit of €393,059 in 2009. No revenue figures were revealed for the privately held firm, but the company has said its 2010 sales were due to be double those of 2009 and the company is anticipating similar growth this year. The firm also plans to create up to 30 new jobs during 2011, which would bring total employment at the firm to 80 people.

Gordon Smith
By Gordon Smith

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