adds eco graffiti to its green IT campaign

17 Oct 2011

Former Miss Cork Mairead Farrell has embraced the green IT campaign from, by agreeing to display some reverse eco graffiti

Cork-based, which pays people for unwanted mobile phones, laptops, DVDs, gadgets and games – thus keeping them in the IT cycle for a bit longer – has turned to eco graffiti, all in the name of making people realise that being green-aware can help make you some money on the side as well as helping the environment.

Speaking today CEO Barry Walsh said ( enlisted the help of another Corkonian, Mairead Farrell, who happens to be last year’s Miss Cork, to display a bit of reverse eco-graffiti to raise awarness about how the company will pay your for your unwanted IT goods.

As well as this the team have been putting some eco-graffiti on some of Ireland’s most treasured public areas, including the infamous Ha’penny Bridge (Droichead na Life) that crosses the River Liffey in Dublin City, and Trinity College Dublin, cleaning up a few areas in the process during the power-washing phase.

Walsh said the eco graffiti is carried out by up to four individuals who use an aluminum stencil, a 2000 psi jet washer and it involves getting wet as they use bins full of water.  

“We had some technical difficulties with out jet washer, but battled through it to creatively clean around Grafton Street, Trinity, O’Connell Bridge, Ha’penny bridge and Temple Bar, as well as in Cork a few weeks back (see YouTube video).

The Ha’penny Bridge in Dublin City Ha'penny Bridge eco-graffiti carry out some eco-graffiti on Dublin City’s Ha’penny Bridge, which traverses the River Liffey

Cool way to clean public areas

“High-vis vests are great camouflage, and when we did the last lot in Dublin, people stopped to take pictures and see how it turned out. It  was universally appreciated as a fun or cool way to clean public areas, especially when people saw how dirty walls and footpaths are. The stencils themselves fade in seven to 10 days or so.

“With regards to reverse grafitti-ing Mairead Farrell, last year’s Miss Cork, a more delicate approach was taken, but the principle was the same,” he added.

Make money from old gadgets

Essentially, Walsh said is using simple methods to try to create an image and an awareness of a company that has been set up to help people make money from their old gadgets in tougher times.

“Our main priority is creating awareness, but we want our marketing to be in keeping with our ‘good for the environment’ ethos too.

“And central to that is the idea that being ‘green’ shouldn’t be looked at as a furry thing, it should be looked at as a way to save/make money first and foremost. The fact that we are helping people reuse items and reduce waste is the bonus, or the icing on the cake,” he added.

The website features a price comparison tool to ensure individuals, businesses and fundraisers make the most from their gadgets, while helping the environment.

Carmel Doyle was a long-time reporter with Silicon Republic