3 in mobile broadband deal with D.I.D.

7 Jul 2008

Mobile broadband provider 3 Ireland has struck a deal with electronics retailer D.I.D. Electrical to sell its pre-paid service in 16 stores across the nation from next week.

3, which is the only mobile operator to be short-listed in the Government’s National Broadband Scheme, currently operates a 3.6Mbps mobile broadband network across Ireland and will be upgrading to 7.2Mbps later this year.

“The uptake of our mobile broadband product has been phenomenal with 10,000 sales in the first six weeks of launch,” Elaine Carey, head of sales at 3, explained.

“Recent ComReg figures show a 46pc growth in the mobile broadband market in Q1 this year and the majority of those sales have been driven by 3’s great value product. Now even more customers will be enjoying high-speed broadband with the added flexibility of a pay as you go offer from D.I.D Electrical stores nationwide,” Carey added.

3Pay Broadband is a pre-paid broadband service that allows users to get broadband on an as-needed basis, without having to sign binding contracts.

“More and more customers are replacing their fixed-line services with mobile broadband when they see the great value 3 has to offer,” said Darragh Lynch, director at D.I.D Electrical.

“Not only that, 3Pay Broadband means there is no monthly commitment and customers can choose when and how they pay for their broadband – it’s such a customer-friendly product at such a great price, it’s no wonder 3 has more mobile broadband customers than any other operator,” Lynch said.

By John Kennedy

Pictured: USB mobile broadband modem from 3

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years