3 launches ‘All You Can Eat’ data tariff for smartphones

3 Mar 2011

Mobile operator 3 claims to be the first mobile operator to remove data restrictions and out-of-bundle charges for smartphone users in the Irish market after introducing a new data tariff range today.

3 today launched an ‘All You Can Eat’ data usage to the network’s Flex Max price plans. The Flex Max price plans are available to customers on 18 or 24-month contracts, providing all the calls and texts they need each month for one price of €40, €60, €80 or €95.

The company said that with the advent of HD video and games as well as apps, social media, music and video calls, users need to feel more comfortable with their data plans.

No more bill shock for smartphone owners?

“At 3, we’ve built a network with the scale and scope to meet people’s data needs both now and into the future – and with more and more customers choosing to opt for next-generation smartphones, this will prove more important than ever,” said Eoin MacManus, commercial director at 3.

“Doing things differently to our competitors is in our DNA and the introduction of ‘All You Can Eat’ data is aimed at giving customers peace of mind when using the internet on their mobile handsets.

“By eliminating potential bill shock, they can enjoy the full smartphone experience freely – whether that’s surfing, emailing, social networking, watching, listening or playing – without worrying about the cost.”

“While other operators are restricting the data their customers can use before they get hit with out-of-bundle data charges, 3 Ireland is lifting all limits on the amount of data smartphone users can consume on their mobile. This proposition underpins our position as an innovator and a mobile operator that isn’t afraid to drive change.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years