Apple is understood to be working with SIM-card maker Gemalto to create a special SIM that would allow consumers to buy phones and have them activated directly through the technology giant’s web store.
Rumours prevail that Apple and Gemalto have created a special SIM that carries subscriber identification information and will enable customers to choose their carrier at the time of purchase.
The move could either be a bonus or a pain for operators who need to differentiate themselves on the high street.
It also possibly explains Apple’s decision to tamper with the form factor of SIM cards, inventing the micro-SIM for use in its iPad and iPhone 4 devices.
According to a report on Gigaom, the Gemalto SIM is embedded in a chip that has an upgradable flash component and a ROM areas.
The winner, of course, will be the end user who will be able to have a little more control over their roaming while travelling, being able to potentially swap out carriers as needed.