Bing’s blitzkrieg on search market is losing momentum


1 Sep 2009

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Microsoft Bing’s onslaught into the search business is beginning to slow, growing by by just 0.23pc in August to 9.64pc, according to StatCounter.

StatCounter Global Stats also finds that Bing and Yahoo! combined declined slightly in August to 20.14pc from 20.36pc in July.

“Perhaps a little worrying for Microsoft is that when you analyse the weekly data, Bing peaked for the week 10th – 16th August at 10.98pc and has declined since then,” commented Aodhan Cullen, CEO, StatCounter.

Google increased its search market share slightly in the US in August from 77.54pc to 77.83pc.

Globally Microsoft and Yahoo! combined took 8.42pc of the search market in August, a decline of 0.35pc on July’s figure (8.77pc). Google remains the dominant force in the global search market with 89.57pc in August (89.23pc in July).

Data is based on an analysis of 1.073 billion search engine referring clicks (272 million from the US) which were collected in July and August from the StatCounter network of over three million websites.

Dublin-based StatCounter, which provides free website traffic analysis, is one of the largest web analytics firms in the world monitoring in excess of ten billion pageloads per month.

By John Kennedy