BT selects Irish software to support global UC strategy

26 Jul 2011

Telecoms giant BT has selected Dublin-based telecoms management software company Soft-ex’s technology to become a key component in the BT Hosted IP Telephony global strategy.

According to BT: “Soft-ex has a long-standing track record within BT for VAS and revenue generation with joint clients, such as Nationwide, Alliance & Leicester, BAE, Olympics 2012, N3, Shire, HBOS and Royal Mail Group”.

Soft-ex will provide their telecom expense and usage management solutions on the Hosted IPT platform, to assist BT clients to reduce telecom costs, gain centralised visibility and improve overall performance.

Soft-ex manages more than 20m ports worldwide and has customers and partners in 20 countries, including eBay, Telefonica O2, KPN, Microsoft, BMW, IKEA, Mitel, Avaya and the UN.

Key features of the joint BT and Soft-ex hosted service, which is being rolled out globally, include centralised fixed and mobile visibility; user-friendly web-based reporting with advanced drill-down and management of multiple carriers and tariffs. In addition, the service will also provide QoS, proactive voice security and alerting; call tagging and telecom cost allocation across the enterprise.

“Our expertise in this space is already validated by the large number of our joint multinational clients and we look forward to working with BT to create revenue opportunities by providing their global clients with complete transparency and optimisation of their telecoms infrastructures,” Ian Sparling, CEO of Soft-ex, explained.

Scalable, global unified comms

The BT Hosted IP Telephony service is a scalable, business grade, communications application that enables businesses to reduce upfront investment costs while accelerating the adoption of global unified communications, removing the need for upfront investment.

“Our business is to assist telcos to build deeper relationships with their customers and provide their enterprise clients with tangible returns on investment by giving them visibility of usage and performance, and overall allowing them to manage their communications more effectively. The new BT Hosted IPT program does exactly that,” Sparling said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years