Carphone Warehouse’s combi broadband attack


5 Mar 2008

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Technology retailer Carphone Warehouse revealed this morning that it is now selling broadband services from seven different broadband providers at prices ranging from €15 to €50 a month.

The company, which has a network of 70 stores across Ireland, said it is now offering a mix of wireless and wired broadband products from TalkTalk, Vodafone, O2, 3, Irish Broadband, Clearwire and Smart Telecom.

The company also said it will have trained consultants on hand to help advise on key issues such as download speeds, download limits and the difference between wireless and mobile broadband.

For example, users can get connected immediately with mobile broadband, while wireless or DSL-based broadband packages can take up to 21 days to get connected.

Carphone Warehouse chief executive, Stephen Mackarel, said the key to the company’s strategy will be simplifying information about broadband and removing confusion.

“We know there is a lot of confusion surrounding broadband in the Irish market and our aim is to ensure our customers are armed with as much information as they need to select the best option for them,” Mackarel explained.

“Our sales consultants are fully trained to help customers make that decision and there is nobody, other than the Carphone Warehouse, that can offer the same range of service providers all under one roof.”

By John Kennedy