Irish start-up Cubic Telecom powers wireless connectivity in Audi’s new European cars

2 Jun 2016

The technology powering the wireless hotspots in the newest Audi vehicles released this week was developed by Irish start-up Cubic Telecom

4G-based Wi-Fi connectivity in the latest Audi models released this week in Europe – including the Audi A3, the A4, the new A5, the Audi Q2 and the Q7 – is being powered by Irish tech player Cubic Telecom.

A year ago, it emerged that Cubic had secured an €18m investment from Audi Electronics Venture GmbH and Qualcomm to put 3G and 4G connectivity in Audi vehicles.

“The Cubic global platform with over-the-air (OTA) provisioning enables Audi to sell a standardised connectivity solution globally,” explained Barry Napier, CEO of Cubic Telecom.

“Real-time network and software updating are key to meeting Audi’s requirements for a truly premium and continuously improving in-car connectivity experience.”

Irish technology enables vorsprung durch technik

Cubic provides an international LTE-based platform in partnership with tier-one mobile network operators.

This enables always-on infotainment connectivity and Wi-Fi hotspot services in the latest Audi vehicles.

“In everything we do at Audi, we strive to deliver an experience that is intelligent, intuitive and elegant,” said Marcus Keith, director of Development Operating Systems at Audi.

“Our new European models extend that experience to include a premium in-car connectivity solution which powers features like navigation, route guidance, information services, Wi-Fi hotspot service and more.

“We value Cubic’s advanced networking and software technologies to enable these services for Audi owners and enhance the ultimate driving experience our customers have come to expect.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years