The Irish operations of Deloitte have won the ‘Best Use of the Internet’ award at the International Tax Review Annual European Awards.
“There were a number of significant developments in Ireland with regard to taxation in the last year and it was important that we communicated as quickly and concisely as possible with our clients on what these changes meant for them,” Irene O’Gorman, director of Marketing and Business Development at Deloitte Ireland, explained.
“We made a concerted effort to leverage the full array of options that the internet offers as part of our integrated communications plan. This is a great tribute and well deserved accolade for the marketing and tax teams who were involved in these projects,” she said.
In addition to the Budget and Finance Bill, which were extremely significant against the current economic backdrop in Ireland, Deloitte also used the internet to disseminate the information contained in the Commission on Taxation’s report on change in the Irish tax system.
The team at Deloitte used many internet tools in their outreach to clients, including social-networking sites such as Twitter and LinkedIn, podcasts, webinars and email marketing. A particular emphasis was placed on the quality of content on, and the look of, the Deloitte Ireland tax website.
The firm also produced a series of tax videos and launched a webinar series, both of which were very successful in increasing the firm’s contact with international clients.
By John Kennedy
Photo: The team at the Irish operations of Deloitte used many internet tools in their outreach to clients
