Devices with embedded broadband doubled in 2010

3 Feb 2011

The worldwide number of shipped consumer electronics devices with cellular connectivity grew to 22m in 2010, compared to 11m in the previous year.

According to Berg Insight, notebooks are still the most common device category to equip with cellular connectivity but tablets, e-readers and personal navigation devices (PNDs) are fast-growing categories, as well.

In the next five years, shipments of connected consumer electronics devices are forecasted to grow at a compound annual growth rate (CAGR) of 65.2pc to reach 271m in 2015.

“The sheer availability of affordable devices with embedded connectivity has exploded during the last year, with substantial price reductions on connected personal navigation devices and popular e-readers, such as the Amazon Kindle and Barnes & Noble’s Nook,” says Johan Svanberg, senior analyst, Berg Insight.

The tablet era begins

He adds that the Apple iPad caused the market for internet tablets to take off and there were 17.1m tablets sold worldwide in 2010 out of which 3.9m have cellular connectivity.

Heightened consumer awareness, decreasing prices of modules and chipsets together with massive global deployments of high-speed cellular networks such as LTE will have a great positive impact on the market.

“However, there is a lot of work to be done when it comes to wireless data subscriptions and a great deal of business innovation is needed in order to make embedded cellular connectivity a common feature in consumer devices,” Svanberg added.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years