Digicel spends US$60m on Central American push

16 Feb 2007

Irish billionaire Denis O’Brien’s mobile firm Digicel has made an initial investment of US$60m to launch its services in Guyana.

The investment will go into building a new state-of-the-art mobile network, creating a 24×7 customer support centre, new pricing plans and handsets.

The company believes the market opportunity in Guyana is all to play for with only 22pc of the population carrying mobile phones.

As part of its Guyana strategy Digicel opened 50 retail stores and rolled out 6,000 recharge stations across the country.

The company has also created a workforce of 200 people.

Leslie Buckley, Digicel chairman and long-time business partner of Denis O’Brien’s, said he was excited about the growth potential of the mobile market in Guyana.

“Our goal is that mobile penetration levels in Guyana will double in the not-too-distant future.

“Digicel plans to drive this by delivering world-class customer care, genuine choice, crystal clear reliable reception, best value and services that are paralleled,” Buckley said.

By John Kennedy