Doro is introducing a range of phones for seniors to the Irish market, which focus on usability and function.
The company was founded 35 years ago and deal with telecommunications and sales in more than 30 countries and five continents.
With research showing that there will be a major rise in the senior population over the next 50 years and with a large percentage of seniors experiencing reduced hearing, dexterity and sight, Doro is now focused on creating a mobile market catered to them.
The company has focused on user-adapted design, keeping in mind the needs of the user before anything else.
Doro has developed function-based phones, making them easier to read, understand and hear.
The Doro PhoneEasy 409 GSM, for example, includes amplified sound of +35 dB to allow users to better hear from the phone.
The keys are large and spaced out and it has a big, easy-to-read display for users with sight problems.
The phone is equipped with an emergency button. The button can send an emergency SMS message to five contacts and calls the five people on the list.
The Doro PhoneEasy 409 GSM is available in Vodafone from free to €9.99 on bill pay and is €89.99 on pre pay.
The company will also be releasing the Doro PhoneEasy 410gsm, and upgrade to the 409, with added Bluetooth functionality and an FM radio.
They will also be releasing the Doro PhoneEasy 332gsm. It includes a charging cradle, a direct SMS button for easy text access and an easy keylock button for locking the phone.