Dublin firm spearheads Digicel’s global push


12 Feb 2007

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Mobile service infrastructure software firm MobileAware’s technology is to be rolled out by Denis O’Brien’s Digicel mobile network, enabling the mobile operator to expand from its kernel in the Carribbean to incorporate over 22 markets in South and Central America.

The company’s technology is also being rolled out by other major mobile operators around the world including Saudi Telecom and Telstra, Australia’s largest telecoms operator.

MobileAware’s multi-country, multi-language technology provides O’Brien’s Digicel with a single platform for the management and delivery of mobile content that can be easily customised as the company enters each of the 22 markets it plans to target.

Digicel will initially roll out the technology in Trinidad and Tobago and the French West Indies in early 2007, with further plans to enter other countries throughout the rest of the year.

In terms of its deal with Saudi Telecom, the Middle Eastern operator will use MobileAware’s technology to offer data services to its 13 million subscribers.

The service will enable Saudi Telecom subscribers to access its downloadable streaming services, which include entertainment, finance, news and Islamic content in Arabic and English.

The Saudi Telecom system was designed and deployed within five months.

MobileAware’s deal with Australia’s Telstra network is to roll out a cost-reducing mobile customer self-service system that extends the company’s web-based customer service to mobile devices.

The “My Account” service allows Telstra’s 8.5 million subscribers to view current account balances, modify account settings, track mobile data usage, pay bills, check the due date of their next payment and access a list of call charges that will appear on their next bill.

MobileAware is one of 18 Irish mobile technology companies attending the 3GSM World Congress which is happening this week in Barcelona.

By John Kennedy

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