Eir is the first Irish telco out of the blocks to offer free EU roaming

11 Mar 2016

Eir claims to be the first mobile operator in Ireland to offer free EU-wide roaming ahead of the mandatory EU deadline of June 2017

Eir has begun offering free EU-wide roaming ahead of the mandatory June 2017 EU deadline.

Eir has revealed a new range of price plans under the banner ‘Roam for Free’ whereby users can use their existing call and text allowances anywhere in the EU with an additional 1GB of EU roaming data for free each month.

After more than a decade of promises, the European Union finally reached an agreement to end roaming charges across its 28 member States as of June 2017.

Future Human

Up to 40,000 existing Eir subscribers who signed up to Eir Mobile individually or as part of a bundle since last September will have the new benefit applied to their accounts before the end of April 2016 and will receive free EU roaming as standard.

They will receive an SMS informing them that the benefit has been applied to their subscription.

New customers will have the free roaming applied for plans that start from €20 per month.

It is also available as part of Eir’s quadplay bundles, which include mobile, broadband, TV and home phone.

Roam if you want to, roam around the world

Eir’s director of Mobile, Maeve O’Malley, said the strategy is to introduce the new EU-wide roaming ahead of holiday season.

“Customers have a big appetite for data and don’t want to worry about unplanned post-holiday phone bills.

“So ahead of the holiday season we wanted to give them something that would make their European trips even more enjoyable, irrespective of where they are or what they are doing,” O’Malley said.

EU roaming image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years