Esat BT has claimed this afternoon that it is taking up to 100 orders a day – up 200pc on normal levels – since the launch of its No Strings Attached three-month broadband trial offer.
On a weekly basis, Esat BT is claiming in and around 500 orders for broadband per week, translating to approximately a 25pc increase on a customer base of 8,500 users.
According to Angela Keegan, director of residential and small to medium-sized enterprise services at Esat BT, there has been a 50pc increase in the number of calls from interested customers enquiring about broadband on the back of the company’s advertising campaign around the No Strings Attached offer.
She says: “Now that they have tried it, customers are telling us that they would never look back from broadband. It would be like going back to black and white TV after seeing colour.”
However, Ireland is still dramatically behind most European countries in terms of broadband availability and the growing maturity of offerings from providers.
For example, Esat BT’s parent company BT this morning announced plans to cut 25pc off the cost of broadband rental in the UK.
By John Kennedy
