Dublin’s iMobMedia in mobile ads deal at Mobile World Congress

27 Feb 2017

Image: Nikola Stanisic/Shutterstock

ImobMedia in data analytics deal with Pinsight to glean 30TB of data from 65m devices to boost mobile ads.

Dublin tech company iMobMedia has signed a deal with Pinsight to drive data monetisation and insights-driven ads to 65m mobile devices.

The relationship will provide mobile operators and publishers throughout the EMEA with new ‘innovative’ solutions to drive mobile advertising revenue by combining powerful analytics and its first-party data to create targeted audiences.

The Pinsight Media Data Management Platform (DMP) ingests over 60 terabytes of data daily from more than 30 unique sources across 65 million devices.

Data-driven mobile advertising

“These new data-driven mobile advertising solutions offer an important diversification strategy for mobile operators and publishers as they look to make use of existing assets such as audience reach, inventory and data,” said Philip Comerford, CEO of iMobMedia.

“We are excited to team up with Pinsight Media to bring their expertise and their products to help simplify that process for our EMEA customers.”

Specifically, the deal will provide mobile operators and publishers with a new suite of app-discovery and on-device products, a data management platform, data science services, big data services and programmatic ad technology.

These solutions will help operators and publishers manage millions of mobile user profiles, deliver targeted audiences and ad campaigns.

“With this collaboration, we can provide the on-device monetisation and big data strategies needed to jumpstart growth at a global level,” said Kevin McGinnis, CEO of Pinsight.

“I am sure that, through this collaboration with Pinsight, it will open further global growth opportunities for the company,” said Leo McAdams, divisional ICT manager at Enterprise Ireland, who was at Mobile World Congress for the Enterprise Ireland client showcase.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years