INQ’s new strategy targets the ‘consumer qwerty’


4 Aug 2009

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INQ, manufacturer of the INQ1 social networking handset, is targeting a rapidly emerging technology consumer segment by introducing two new 3G handsets providing instant messaging, real-time updates from social networking sites Twitter and Facebook, as well as building an affordable consumer handset with a qwerty keyboard.

Frank Meehan, INQ’s CEO, said: "We build phones that focus specifically on what people want to do most on mobile, and deliver it at a price point that’s easy for consumers and profitable for operators. We have completely broken the vice grip hold that high end smartphones had on great mobile internet experiences, and made them available to everybody."

"With the INQ Chat 3G, we’ve reinvented the qwerty for consumers by creating a fantastic social mobile. With the INQ1, we were blown away by how much consumers were writing just using the standard 12 keys – 30pc of them were regularly sending emails. So we know that a keypad will go down a storm."

Continue reading about the new INQ Chat 3G and INQ Mini 3G social mobiles over at GadgetRepublic.com