Ireland lands yet another broadband service, Purely Broadband

9 Jul 2015

Offering ‘up to’ 100Mbps of fibre broadband, Pure Telecom has just announced its new broadband-only plan, targeting €4.3m in revenues from 10,000 customers.

Called Purely Broadband, the service comes on the back of a trial that saw 400 people sign up, with the service making fibre broadband “available to customers who don’t have a landline”.

“Broadband has come a very long way in the last few years,” said Paul Connell, head of operations at Pure Telecom.

“The world has changed, and many people are seeking high-speed broadband and don’t have a telephone landline. The majority of the people we are targeting in this segment never had a landline because they have cable TV. We believe that this is one of the best customer-driven innovations yet and we expect that it will significantly disrupt the market.”

It’s quite the disruptive market to… disrupt.

Irish broadband

Yesterday we reported that a telco dispute over technical standards that held back 110,000 homes and businesses in Eircom’s fibre broadband footprint from being eligible for connectivity has been resolved.

This latest announcement is related, in that it originated from a €20m agreement between both Pure Telecom and Eircom Wholesale.

The partnership means Pure Telecom customers can connect to Eircom Wholesale’s high-speed fibre broadband, which offers speeds of up to 100Mbps to 1.2 million homes and businesses nationwide, a figure that represents approximately 50pc of the total premises in Ireland.

Last month, Eircom Wholesale claimed that by 2020 some 1.9m homes and businesses across Ireland – including 300,000 premises in rural communities – will have access to broadband future-proofed to 1Gbps and beyond.

Back in May, the joint venture between the ESB and Vodafone Ireland, called SIRO, was announced. This project is aiming to bring 1Gbps internet to homes and businesses across the country in the coming years.

Business plans

ESB recently revealed a new 35km dark-fibre network that will join both ends of the existing T50 that connects most data centres in Dublin.

In conjunction with the T50, the ESB Metro Express will create a perfect fibre ring, offering data centres and businesses a superior network with increased protection and security.

In non-consumer terms, Microsoft is thinking outside the box. The tech giant is contracting a number of fibre companies in Europe and Asia to help it lay a global subsea fibre network that will connect all of its data centres around the world. The network will connect Ballinspittle in Cork with the rest of the world.

Gordon Hunt was a journalist with Silicon Republic