Wireless internet firm Irish Broadband has revealed that it has added an additional 10,000 subscribers to its customer base, bringing total subscriber numbers to 40,000.
The increase in numbers follows a recent €25m investment in the company and a strategic decision to enter the fixed-line DSL market selling bitstream broadband services.
Irish Broadband’s head of marketing Orla Carroll said that these decisions were a key factor in the increase by one third in the company’s customer base.
“Another factor in our rapidly increasing customer base has been the free upgrade offered to our Breeze customers,” said Carroll. “Now, all Irish Broadband business and residential customers using our Breeze product suite benefit from increased speeds and improved contention ratios.”
Carroll said that the company has upgraded the speeds of all its business and residential Breeze products by between 20pc and 50pc over the past four months depending on the product the customer was previously on.
“Irish consumers, particularly the business sector and busy home users, are really starting to appreciate the benefits of our upload speeds on Breeze which are typically four to eight times faster than our competitor’s equivalent offerings,” she said.
“This, together with our savvy customers saving on line rental, reflects an [ongoing] increasing sophistication in Irish broadband use,” Carroll said.
By John Kennedy
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