Irish firm’s successful Tango in Barcelona at MWC 2011

18 Feb 2011

Irish technology company Tango Telecom picked up a major award at the GSMA Mobile World Congress in Barcelona for Best Customer Care and CRM solution.

The company won the award for the successful implementation of its iAX Dynamic Pricing Service with Airtel Africa.

The judges praised Tango Telecom for its dynamic pricing solution, commenting, “In any region of the world this solution would be a clever one that monetises under-utilised network capacity, manages QoS and delights customers.

Life-changing benefits

“However, what excited the judges was that this solution gives access to mobile services and can deliver life-changing benefits to Africans. This example clearly shows how Africa is fast shrugging off its reputation as ‘just’ a developing, high-growth telecoms market concerned with supplying basic services, and is rapidly transforming into a market where there is a great deal of innovation and some very clever solutions to both local and global mobile challenges,” the judges said.

Tango Telecom’s iAX Dynamic Pricing Service gives operators the ability to price voice services dynamically based on cell load, location, time of day, subscriber type and/or subscriber activity. The service was initially launched as Zain Flexxy with Airtel Uganda.

It was the most successful launch ever measured by the operator for any service, with uptake exceeding 65pc in the first two months.

Speaking at the awards ceremony, Rory O’Toole, CMO & EVP Alliances at Tango Telecom, stated, “We are very proud to receive this award from the global mobile industry in recognition of the innovative solutions we are bringing to market.

“Our Dynamic Pricing Service is the most powerful marketing tool available to operators today – leading to complete reversals in subscriber churn and unprecedented increases in market share for our customers. It also enables operators to make mobile communications more affordable to cost-conscious subscribers in global emerging markets, such as Africa and India. It provides a win-win situation for both operators and subscribers,” O’Toole said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years