Irish IMS widget player seen as top emerging technology

7 Apr 2009

Waterford-based Web 2.0 software player FeedHenry has beaten off competition from hundreds of entries to place third in the Mobile Applications & Widgets category for Mobile Marketing and Mobile Advertising at the CTIA Wireless 2009 Emerging Technology Awards.

The company, which was last year named by Oracle as being at the spearhead of the software giant’s web 2.0 plans, has developed a Widget Service Platform that enables telcos and enterprises to delivery complex IMS (IP Multimedia Subsystem) capabilities such as voice, presence and locations services.

The platform also delivers interactive advertising on a Web 2.0 start page.

The technology, which is used by Eircom and the Munster Express, is delivered out of the box to provide content and services to end users in a format that is easily downloaded and customised for distribution across mobile, desktop, TV or locations such as Facebook or iGoogle.

From an interactive advertising perspective, it allows advertising to reach from the web to mobile, desktop and viral distribution.

FeedHenry, which is an active member in the W3C consortium for widgets, has offices in Ireland and Silicon Valley.

“Telecom operators and media companies worldwide are facing a real challenge finding a way to reach out to customers with unique services and with new types of advertising,” said Barry Downes, CEO, FeedHenry.

“We are changing the way carriers and enterprises connect with customers forever, by extending the market beyond simple widget technology to interactive customer targeted advertising. We are delighted to receive this award,” Downes added.

By John Kennedy