JUST Mobile in OTA mobile software deal with Tweakker


14 Mar 2011

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Up-and-coming Irish MVNO JUST Mobile has signed a strategic deal with mobile internet connectivity specialist Tweakker to provide seamless over-the-air configuration from JUST Mobile’s website.

The agreement was struck in early March. Tweakker has since designed and delivered a customised white-label version of its configuration service to the customer as a simple bolt-on website gateway with the look and feel of its brand. The gateway links with Tweakker’s MVNO over-the-air (OTA) provisioning servers.

JUST Mobile began trading in October 2010. As the only Irish-owned independent network provider, the Tweakker deal gives JUST’s customers online configuration care from the operator’s website at any time, from any location. The service greatly reduces the burden on JUST’s call centre, thus enhancing its overall customer care service.

Consumers can join JUST Mobile’s network or top up their SIM cards in 500 towns and villages nationwide, thanks to a partnership with BWG foods, which gives JUST a front desk in more than 900 SPAR, SPAR Express, EUROSPAR, MACE and XL outlets.

New kid on the block

“As the new kid on the block, we want consumers to have the best customer experience from the outset and that means great deals, real value and superb customer care,” says Stuart Kelly, JUST Mobile’s sales director.

“And when you’re talking customer care and automatic device configurations, there’s only one name in the business that counts – Tweakker.”

Tweakker’s over-the-air configuration service supports more than 2,400 mobile models and 129 brands – the largest library of phone configurations and video guides in the world. Thanks to its close business relationships with device manufacturers, configurations for new phones are available from Tweakker’s website as soon as they are launched.

“This seamless website bolt-on service is now proving invaluable to MVNOs, internet content providers and service providers in every continent,” Tweakker’s business director, Dennis Juul Poulsen, explained