Kinect sales outstrip iPad, sets new Guinness World Record

10 Mar 2011

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Guinness World Records, the global authority on record breaking, has confirmed the Microsoft Kinect for the Xbox 360 is the fastest-selling consumer electronics device, having reached 10m sales in just a couple of months.

The hardware that allows controller-free gaming sold through an average of 133,333 units per day, for a total of 8m units in its first 60 days on sale from 4 November 2010 to 3 January 2011.

According to Microsoft, sales of the controller now stand at 10m.

Kinect sales outstrip both the iPhone and iPad

The sales figures outstrip both the iPhone and the iPad for the equivalent periods after launch.

Gaz Deaves, editor of Guinness World Records 2011 Gamer’s Edition, said: “The sales figures here speak for themselves. We can confirm that no other consumer electronics device sold faster within a 60-day time span, an incredible achievement considering the strength of the sector.”

The new record will be included in the next Guinness World Records Gamer’s Edition, which recognises record-breaking achievement in the world of video games.

Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com