Mobile internet firm creates 20 new jobs in Dublin

24 Sep 2009

An Irish owned specialist in the rapidly emerging mobile internet economy is to create 20 new technology jobs in Dublin. also unveiled a significant investment from Mobile Interactive Group (MIG), the fastest-growing technology company in the UK. will create a number of companies to service the multi-faceted mobile Internet sector.

The first of these is Adforce, which provides a single point of contact for advertisers who want to market their products to mobile Internet users. The company is working with RTÉ, Bebo and Vodafone.

“We have every intention of being at the forefront of the smart economy and with this will come jobs,” said managing director, Colm Grealy.

“Internet usage on mobile devices is growing at a phenomenal rate and this provides new opportunities to commercialise this shift.”

More than two-thirds of the population now regard themselves as internet users, according to a survey conducted for ComReg in July 2009 by MillwardBrown Lansdowne.

The survey also found that almost one in five people in Ireland were already using mobile devices to access the internet.

With mobile ownership in Ireland running at more than 100pc and all new handsets now internet-enabled, this figure is likely to increase exponentially over the next few years.

Social networking sites, for example, are seeing a rapid rise in mobile access. In August 2009 alone, Facebook counted 65m visitors accessing the site from mobile phones worldwide – a dramatic increase from last December’s figure of 20m.

“The sites of network operators, information content providers and social media are growing in popularity,” Grealy said.

“These mobile pioneers are leading the way that others will surely follow very quickly as they realise the potential gains from mobile,” Grealy added.

The management team’s extensive experience in the areas of Internet, mobile marketing and new media has attracted equity and technology investment from MIG. MIG topped of the Sunday Times’ Tech Track 100 index in 2008, which ranks Britain’s fastest-growing private tech companies based on sales growth over the previous three years.

Barry Houlihan, MIG’s chief executive and founder, described the investment in as vote of confidence in the management team and what it will achieve in Ireland.

“MIG’s significant technology expertise in mobile advertising will ensure that the Adforce business grows quickly into Ireland’s leading mobile advertising business,” he said.

“Adforce has had huge success already winning significant contracts and its management team will be working closely with our UK market leading mobile advertising agency 4th Screen to develop existing commercial, brand and agency relationships to drive the growth of mobile advertising in the Irish market,” Houlihan added.

By John Kennedy

Photo: Kevin Foley, sales director; left to right; Minister Eamon Ryan and Colm Grealy, managing director,

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years