NewBay’s LiveCache brings social networking to 10 million mobile users

8 Oct 2009

The Irish software company that provides digital lifestyle technology to mobile operators around the world has revealed that globally some 10 million people now use its LifeCache technology for social networking via their mobile devices.

The Dublin company’s LifeCache Social Networking solution is enabling subscribers to interact, communicate and share information with their social-networking friends across a host of online communities, including Facebook, Twitter, YouTube, MySpace, Bebo and carrier-branded communities.

NewBay LifeCache is the technology behind many services for carriers worldwide, including Telefónica O2, T-Mobile and France Telecom/Orange.

“NewBay is leading the way in the mobile social-networking industry, providing successful social-networking services to carriers around the world.  The 10-million user milestone is testament to our dominant position in this space,” said Dr Nagappan Arunachalam, CMO, NewBay Software.

“We have achieved our industry position through a commitment to the advancement of mobile social-networking technology, a solid understanding of the needs of the carrier and online communities alike, in addition to a continual focus on providing the best subscriber experience possible.”

LifeCache Social Networking solution consists of a powerful back-end social-networking gateway, mobile hand-set clients, web and mobile-web interfaces, and proven APIs. LifeCache Social Networking Gateway (SNG) enables carriers to easily connect to multiple social networks.

It delivers an aggregated social-networking experience by presenting popular information from multiple online communities in a single feed, available via web or hand-set client. LifeCache SNG also sends alerts to handsets, notifying subscribers of activity on their favourite social networks on-the-go.

In addition, LifeCache SNG’s API ensures carriers can easily add social-network functionality and support into other subscriber services.

NewBay’s LifeCache Social Networking solution is the most feature-rich, flexible system providing advanced, fully scalable mobile social-networking capabilities to carriers.  It facilitates rapid and straightforward access to the social-network platform:

By offering mobile social-networking services, carriers benefit from revenue growth via subscription services and/or data plans, increased subscriber satisfaction leading to a reduction in churn, and more meaningful engagement with the carrier brand.

LifeCache Social Networking solution features NewBay’s proprietary Social Networking API (SONA) which allows social networks to simply “plug-into” the SNG and benefit from anytime-anywhere user access via the mobile platform, such as greater user activity and increased relevance to people’s every day social lives.

By John Kennedy

Photo: LifeCache Social Networking solution is enabling subscribers to interact with their social-networking friends across a host of online communities.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years