Nokia buys mobile analytics firm

20 Aug 2010

Nokia will purchase Motally, a Californian-based mobile analytics company for an undisclosed sum.

Motally offers application developers the abilty to track the usage of their software, allowing them to enhance their mobile apps accordingly.

It has only eight employees and their service supports iOS, Android, BlackBerry and web applications.

The small company will now support developers through Nokia’s Ovi Store. Nokia says that the tracking system will be adapted to Symbian, MeeGo, Qt and Java.

However, they assure existing Motally customers that they will still receive support.

“The acquisition underpins Nokia’s drive to deliver in-application and mobile web browsing analytics to Ovi’s growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimise and monetise their offering,” said Marco Argenti, vice president of Media for Nokia.

Nokia recently reported a flat second quarter of this year, with sales up only 1pc and operating profits down 21pc.

The deal with Motally reflects Nokia’s desire to build itself back up to being in the higher end of the mobile phone market.