O2 allows Android users to buy Google Play apps via phone credit

4 Dec 2013

O2 has launched a new ‘charge to mobile’ service that lets smartphone owners buy apps from the Google Play store and have the charge sent to either their mobile bill or phone credit.

Consumers can enable O2 billing on Google Play by going to the store on their handset, selecting the paid content they wish to buy, tap ‘Price’ and accept the App Permissions and select “enable O2 billing.”

On Google Play customers can choose from more than a million apps and games, browse the world’s largest e-bookstore and discover millions of songs. Globally, there have been more than 50bn downloads from Google Play.

To date, O2 Media has enabled ‘Charge to Mobile’ with more than 100 merchants, including Donedeal.ie, Easytrip Tolls, Xbox credits, Facebook, EA Games, and Blackberry App World. More than 200,000 O2 customers use ‘Charge to Mobile’ to buy goods and services. 

“Mobile devices and smartphones in particular are now at the centre of our daily lives,” said Fintan Lonergan, managing director of O2 Media.

“People are increasingly accessing the internet and shopping online via their smartphones. By turning on ‘Charge to Mobile’ with Google Play it’s now much easier for O2 customers to access and pay for the content they want. They can make purchases without the need for a credit card thereby also avoiding additional charges or handling fee,” Lonergan said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years