O2 anticipating strong demand for iPhone 3G

11 Jul 2008

O2 Ireland has claimed it had to stop taking pre-orders of the shiny new device from Apple in order to preserve supply in time for today’s big launch as stock will be in limited supply.

Mania surrounding the launch of the iPhone 3G – which will feature higher data transmission speeds, new games based on the accelerometer and access to a new applications marketplace – will see strong demand for the device.

A spokesman for O2 in Ireland told siliconrepublic.com that the company had to stop taking pre-orders since 1 July because it needed to be sure it would have enough devices available in stores when it goes on sale today.

“Strong pre-order demand meant we had to stop taking orders with a view to maintaining stock, which is very limited.

“We’ll be working with Apple in the weeks ahead to ensure a flow of stock.

“We’re happy to say that based on enquiries we’ve received we expect there to be high demand when the mobile phone goes on sale.

“We are advising customers that the stock is extremely limited and we will only sell the device on a first-come, first-served basis.”

The spokesman said the device will go on sale from 9am today. However a manic rumour mill suggests some stores may be open from 8am. The devices will also be available via the Carphone Warehouse.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years