O2 bundles fixed and mobile services for businesses

6 Sep 2010

Mobile operator O2 says it is the first operator in the country to offer businesses a bundled mobile and fixed line plan with prices starting from €49.99 per user.

O2 initially entered the fixed line market for SME customers in 2008, and earlier this year extended its range of landline and fixed broadband business services, targeting both SMEs and larger businesses.

The new bundled plan is the first time that mobile calls and texts will also be included in one plan – starting from €49.99 (ex VAT) per month per user.

The plan includes free texts to any network, free calls to all company O2 mobiles and 10 Irish landlines on the same account; 1,500 landline minutes to local, national and UK landlines; 500 landline minutes to O2 mobiles; and 3Mbps fixed broadband.

Research regarding SMEs

O2 is reselling Eircom wholesale lines to provide its fixed line service. Research conducted by Behaviour & Attitudes for O2 found that almost half (46pc) of Ireland’s owner managers say that having control over decisions is the most positive aspect of running an SME.

“We know from ongoing research we undertake and from listening to our customers that they want to have a greater sense of control in running their business,” said Alan Brown, business sales director, Telefónica O2 Ireland.

“By having one telecoms supplier offering mobile and fixed services in one plan, on one bill, we believe this will only serve to further increase the level of control businesses will have over their vital communications costs.”

The new bundled service is the latest in a number of initiatives launched by O2 to give customers the support and services they need to get on with running their business.

Among these are online platforms such as The O2 Ideas Room, a dedicated blog which enables businesses to talk to each other online and to share expert advice on a range of areas.

“We wanted to create an online community where businesses can not only access information of value to their organisation but also participate in and contribute to the conversation themselves,” Brown said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years