Research pays off: Data Edge predicts €1.2m in new revenues from €50k investment

19 Nov 2013

Data Edge managing director Brian McBride

An investment of €50,000 in the R&D and design of a new reporting application will translate into new revenues of €1.2m for Bray, Co Wicklow, network company Data Edge before the end of 2014.

The €50,000 investment went into the creation of a new reporting application that integrates Packet Design’s Route Explorer system with IP performance management systems, like CA eHealth.

The technology allows customers of Data Edge, which include major fixed and mobile telecoms operators, to view SLA performance levels and generate self-service reports.

The management of network operations for telecommunications companies has become increasingly complicated. Constant network configuration changes, and the roll out and expansion of new services, have made complete network visibility extremely difficult.

Data Edge saw a gap in the market and teamed up with Packet Design to provide a solution for telecoms providers to improve network reporting, route visibility, analysis and diagnosis.

Data Edge has entered into an exclusive partnership with Packet Design to resell its product range in the Irish market. Data Edge has already won a significant deal with a leading provider in Ireland and expects to sign up a number of additional customers this year and next.

“To gain real insight into networks, engineers traditionally have had to query individual routers and manually correlate the resulting data, which is a tedious, error-prone and time-consuming process,” Brian McBride, CEO of Data Edge, explained.

“SLA reporting, capacity planning, route visibility, fault finding, repairing and auditing are constant uphill struggles. Add cloud computing and virtualisation into the mix and these tasks become practically impossible.

“Operators told us they want a system that will allow their customers to self-manage SLA performance reporting from a variety of sources. At the same time, they want to speed up fault finding so their network engineers can concentrate on planning and implementation,” McBride said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years