Tesco tackles Irish mobile market

26 Oct 2007

Tesco Ireland has launched its new mobile telephone service Tesco Mobile. The retail chain will offer one simple prepay pricing plan of 20c calls to any network at any time.

Tesco Mobile will use the 089 prefix. All text messages will cost 9c. The retail giant has launched the new service as a mobile virtual network operator (MVNO) with O2, meaning that it is effectively operating a service that piggybacks on O2’s network.

Tesco Mobile customers will also be able to avail of unlimited calls, texts and picture messages to other Tesco Mobile customers by buying the In Touch 10 and In Touch 30 bundles.

These bundles are for 10 and 30 days and cost €4.99 and €11.99 respectively.

“Complicated and expensive pricing plans have confused Irish consumers for long enough,” commented Tom Britten, general manager of Tesco Mobile.

“Apart from great value, Tesco Mobile will introduce transparency and simplicity through one easy-to-understand pricing package with no hidden extras. Customers will also benefit from nationwide coverage on a world class network.”

An extensive range of Tesco Mobile prepay handsets will be rolled out to 48 Tesco stores from Monday. Mobile credit top-ups will also be available in all 97 Tesco Ireland stores and at 3,000 other independent locations nationwide.

Tesco Clubcard holders will earn extra points for all top-ups and get double points when topping up at any Tesco store. Online purchasing will also be available from http://www.tesco.ie.

By Niall Byrne