As well as gorging themselves on music, beer and artisan foods, Electric Picnic goers gorged themselves on up to 12TB of data on the Three network alone, 188pc more than last year.
According to Three, much of this data was through social media and the 12TB is equal to uploading 8m images to Instagram.
12TB is also equal to 620m WhatsApp messages or streaming 1.6m songs.
‘We added additional masts across the Electric Picnic event and camping areas this year to provide the best network experience’
– ELAINE CAREY, THREE
Three based its calculation on the average WhatsApp message being 0.2MB, the average image uploaded to Instagram being 1.5MB and a minute of streaming music is the equivalent of 2.4MB.
The details come just weeks after Three reported data traffic during the recent Fleadh Cheoil in Ennis rocketed by up to 71pc.
Powering the digital natives
“We understand that users love to capture every moment of these experiences on their smartphones and share them online, so we added additional masts across the Electric Picnic event and camping areas this year to provide the best network experience and it’s great to see that our customers made the most of it,” said Elaine Carey, chief commercial officer at Three.
During the festival in Stradbally, Co Laois, users clicked up some 3.7m voice calls during the three-day event, which is the equivalent of chatting for more than 16,126 hours or 22 months.
Three is the main sponsor of Electric Picnic and had its own 3Live stage, which hosted a secret gig by Gavin James and DJ sets from Mother DJs, Marcus O’Laoire and Eoghan McDermott.