UPC introduces new basic packages as Eircom TV launch sparks price wars

17 Oct 2013

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Image via iQoncept/Shutterstock

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UPC wasted no time in responding to increased competition from Eircom with the announcement of new triple-play and dual-play packages following hot on the heels of the launch of eVision.

The new UPC Basics Collection offers fibre-powered TV and broadband plus home phone services.

The Basics triple-play pack supplies over 50 digital TV channels, unlimited 50Mb broadband and home phone for €60 per month. For TV and home phone services, the price drops to €36 per month, while broadband and phone costs €30.

UPC has highlighted its selection of channels and as putting it ahead of competition from Eircom and Sky. The telecommunications provider is also targeting its low-cost packages at those who are set to lose their telephone allowance following announcements made in Budget 2014.

UPC, Sky, Eircom TV comparison

TV channel comparison: UPC, Sky and Eircom (source: UPC)

UPC’s announcement follows Eircom’s decision to add fibre-powered TV to its packages through eVision, making it the only quad-play provider in the country.

“We expected competitors to react quickly but not this quickly!” said Eoin Clarke, head of uSwitch.ie. “This could be a sign of upcoming price wars between providers to attract and retain customers and this can only be good news for customers in Ireland.”

That said, Clarke also advised customers against switching providers before properly examining the options. “With triple-play options like this from UPC, customers need to take time to thoroughly research all of the elements of the package, and sometimes the best price might not be the best package to suit your needs,” he added.

Competition image by iQoncept via Shutterstock

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Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com