UPC Ireland claims 21m views on ‘On Demand’ TV in first 12 months

27 May 2013

Cable TV and broadband player UPC has reported that there has been more than 21m views on its On Demand service since it was launched in May last year.

The company is marking the occasion with a refresh of content in terms of new movies and TV box sets.

The move comes just over a month after UPC brought its entry-level broadband speeds to 50Mbps and introduced a range of Horizon iOS apps that also enable anytime TV and movie viewing.

In recent weeks, UPC smashed through the 1m barrier in terms of the number of homes receiving its broadband services. Currently, On Demand TV reaches more than 680,000 homes.

Transformative TV services

New content being added includes movies currently being released on DVD, such as Lincoln and The Hardy Bucks, as well as full seasons of TV box set content, like The Borgias, CSI, The Dead Zone and Charmed.

“On Demand TV has been a fantastic success for UPC, with over 21m views in just 12 months,” said Shane Loughrey-Grant, On Demand manager at UPC.

“It has transformed how UPC customers use television and 90pc of our On Demand-capable customers have used the service since its launch. Our customers love the flexibility that On Demand offers whether they want to catch up with the latest TV, rewatch their favourite television programmes, or relax and watch a movie.

“We’re currently refreshing our On Demand content, adding new seasons of our most popular US series, including The Good Wife, Blue Bloods and Dexter, as well as adding new US programmes to the box-set collections. We’re also refreshing our library movies, so customers will have more choice than ever to watch what they want, when they want,” Loughrey-Grant said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years