US Cellular in deal with NewBay to provide mobile media album

9 Sep 2008

Dublin digital lifestyle company NewBay Software has signed a strategic deal with mobile operator US Cellular to provide a mobile photo album service to its 6.2 million customers across the United States.

Chicago-headquartered US Cellular will now enable its customers to upload and manage content such as photos directly from their cell phone and create their own blog to share the images with friends and family.

“NewBay LifeCache is the solution of choice for leading carriers worldwide,” said Dr Nagappan Arunachalam, chief marketing officer, NewBay Software.

“Our live services have processed billions of media, with millions being uploaded now on a daily basis.”

US Cellular, which is the sixth largest mobile operator in the US, said the new service will enhance customer experiences.

“The Online Album will enhance this experience by providing a place for our customers to securely store and share precious memories and pictures captured by their cell phones,” explained Alan D Ferber, chief marketing officer at US Cellular.

LifeCache combines internet innovation with carrier reliability, providing full converged online and cell phone publishing, multimedia storage and community features.

“No other service gives such versatility for cell phone users. We are delighted to be US Cellular’s supplier of choice to provide a service that is easy to use and extremely enjoyable and entertaining for customers,” said Timo Bauer, senior VP and general manager of NewBay Software Americas.

This is the latest in a line of prestigious deals signed by NewBay, which include profitable, highly successful commercial services the Irish technology company is delivering for operators including T-Mobile, O2, Alltel Wireless, Orange, Vodafone and Swisscom.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years